My Driving Coach is a behaviour-focused road safety programme that delivers short, powerful driver education directly to WhatsApp ! Keeping your team alert, informed, and road-ready.
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About us
Powering Everyday Road Safety
MyDrivingCoach is a collaborative initiative by PDT Fleet Training Solutions and Co-Pilot, developed to bring modern, evidence-led road safety support directly to drivers wherever they are and whenever they need it.
Blending behavioural science with practical fleet experience, we’ve created a lightweight, always-on coaching system delivered via WhatsApp. Each message is crafted to prompt reflection, reinforce good habits, and strengthen your organisation’s safety culture between formal training sessions.
The programme is guided by behavioural scientist Dr Elizabeth Box and underpinned by the COM-B model ensuring that every message doesn’t just inform, but supports meaningful behaviour change. Together, we’re redefining what ongoing driver safety can look like: credible, human, and part of the everyday.
Our Mission
Empowering Success
Our mission is simple:
To help organisations reduce road risk and protect their people one short, timely message at a time.
We believe road safety shouldn’t rely on one-off sessions or forgotten reminders. It should be continuous, visible, and embedded into the daily flow of work. By meeting drivers on platforms they already use, and sharing relevant, thoughtful prompts each week, we support a proactive approach to safety one that builds trust, encourages conversation, and makes a lasting difference.
Through MyDrivingCoach, we aim to support safer driving behaviour across entire organisations not just for high-risk individuals,but for everyone behind the wheel.
THE TEAM BEHIND the VISON
MyDrivingCoach brings together multiple trusted names in road safety. Each with a unique perspective, but a shared goal: to make safer driving the norm across every organisation.
Director of PDT
Samantha Lelu
Sadie Booth
General Manager @ PDT
James Evans
Founder and CEO of Co-Pilot
Elizabeth Box
Head of Research at RAC
PDT Fleet Training Solutions
With decades of experience delivering high-quality driver training across the UK, PDT understands the day-to-day realities of fleet operations. Their team has worked with thousands of drivers and managers, building programmes that combine insight, compliance, and practical impact.
Co-Pilot
Co-Pilot specialises in behaviour change communications that cut through the noise. Known for creating engaging, human-centred safety content, they bring deep expertise in how to capture attention, shift attitudes, and build habits over time — particularly in high-pressure, mobile work environments.
Dr Elizabeth Box
A leading voice in road safety research, Dr Elizabeth Box has shaped the behavioural science underpinning MyDrivingCoach. Her work ensures every message is grounded in evidence and designed to support real-world behaviour change, using proven frameworks like COM-B and aligned with the NESTA Standards of Evidence.
Micro messages. Massive impact.
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