MyDrivingCoach is designed for anyone who drives for work. It supports apprentices, new starters and experienced drivers alike. It is also a helpful resource for fleet managers, transport leads and anyone responsible for road safety within their organisation.

Each week, drivers receive a short WhatsApp message focused on a single safety topic. The message links to a mobile-friendly page that includes practical tips, visuals, and reflection prompts. These messages are part of a structured sequence designed to support long-term habit formation.

The programme includes over 50 topics such as speed awareness, fatigue, fitness to drive, distractions, and learning from near misses. Each topic is delivered across four weeks to encourage reflection and gradual behaviour change.

Yes. Organisations can choose the themes that matter most to them. You can align content with your internal priorities, recent incidents, seasonal risks, or specific areas of concern. The approach is flexible and easy to tailor.

Yes. The programme has been developed by experts in road safety and behavioural science, led by Dr Elizabeth Box. Every topic is mapped to the COM-B model and designed to meet the NESTA Standards of Evidence. This ensures that the messages are credible and effective.

WhatsApp is already used by billions of people every day, including most drivers. By using a familiar platform, we make it easy for drivers to engage with the content and apply it in real-world situations.