My Driving Coach is a behaviour-focused road safety programme that delivers short, powerful driver education directly to WhatsApp ! Keeping your team alert, informed, and road-ready.
What is MyDrivingCoach?
MyDrivingCoach is a digital coaching platform that delivers weekly, science-based safety messages through WhatsApp. It is designed to reinforce safe driving behaviours, reduce risk, and build driver confidence without the need for extra apps or logins.
Who is it for?
MyDrivingCoach is designed for anyone who drives for work. It supports apprentices, new starters, and experienced drivers alike. It is also a helpful resource for fleet managers, transport leads and anyone responsible for road safety within their organisation.
How does it work?
Each week, drivers receive a short WhatsApp message focused on a single safety topic. The message links to a mobile-friendly page that includes practical tips, visuals and reflection prompts. These messages are part of a structured sequence designed to support long-term habit formation.
What kind of topics are covered?
The programme includes over 50 topics such as speed awareness, fatigue, fitness to drive, distractions,learning from near misses etc. Each topic is delivered across four weeks to encourage reflection and gradual behaviour change.
Can I choose the topics my drivers receive?
Yes. Organisations can choose the themes that matter most to them. You can align content with your internal priorities, recent incidents, seasonal risks or specific areas of concern. The approach is flexible and easy to tailor.
Is this a replacement for traditional training?
No. My Driving Coach is designed to complement existing training programmes. It helps extend the impact of classroom or online training by keeping road safety visible and relevant throughout the year.
Why WhatsApp?
WhatsApp is already used by billions of people every day, including most drivers. By using a familiar platform, we make it easy for drivers to engage with the content and apply it in real-world situations.
Is My Driving Coach evidence based?
Yes. The programme has been developed by experts in road safety and behavioural science, led by Dr Elizabeth Box. Every topic is mapped to the COM-B model and designed to meet the NESTA Standards of Evidence. This ensures that the messages are credible and effective.
What are the benefits for employers?
Employers gain a simple, cost-effective way to reinforce safe driving behaviours across their teams. My Driving Coach supports duty of care, improves safety culture, provides a clear audit trail and helps reduce the likelihood of serious incidents.
How do I sign up or get early access?
MyDrivingCoach launches in August 2025. You can register your interest, explore teaser content, and access early sign-up opportunities through our website and social media channels.
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