My Driving Coach is a behaviour-focused road safety programme that delivers short, powerful driver education directly to WhatsApp — keeping your team alert, informed, and road-ready.
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What we Offer
My Driving Coach offers over 50 topics, each broken into 4 bite-sized weekly messages,all designed for mobile delivery and immediate reflection.
Weekly WhatsApp Driver Nudges
Short, science-backed safety messages delivered straight to your drivers’ phones. No logins. No apps. Just timely reminders that stick.
Mobile-Optimised Learning Content
Each message links to engaging, bite-sized learning pages with visuals, reflection prompts, and actionable tips. Designed for busy drivers on the move.
12-Month Behaviour Change Programme
Choose from up to 12 evidence-based safety topics per year, from fatigue to vehicle checks, helping you build a culture of safe driving one week at a time.
20k+Courses
20k+Happy Clients
500+Experts
About us
A Smarter Approach to Safer Driving
At My Driving Coach, we’re changing how driver safety is delivered. Instead of long seminars or hard to access portals, we offer ongoing driver support one bite-sized message at a time.
Our content is developed by experts in behavioural science and road safety, including Dr. Elizabeth Box, and aligned with the COM-B model and NESTA Standards of Evidence.
Why We Exist:
💡 To turn traditional training into real-world behaviour change.
📆 To keep safety conversations alive, every week of the year.
🛠️ To support organisations in meeting their duty of care with a credible, practical tool.
From vehicle checks and fatigue to speed, distractions and near misses we help drivers reflect, reset and reinforce safer choices every time they get behind the wheel.
Your WhatsApp-Based Driver Support Library
Discover Our Top-Rated Skills Elevate Your Expertise with the Best Courses for Learning and Mastering Essential Abilities.
🚦 Speed & Hazard Anticipation
😴 Driver Fatigue & Alertness
🚗 Health & Fitness to Drive
50+ more skillful courses you can explore
Join the My Driving Coach Waiting List
We’re rolling out soon and we want you on board !
Be among the first to offer a science-backed, WhatsApp-delivered road safety programme to your organisation. Whether you manage 10 drivers or 1,000, My Driving Coach scales with you.
What our Customer are Saying
MyDrivingCoach is already making a difference for teams across the UK. Here’s what some of our early users have shared about their experience with the platform.
“Safety is being prioritised.”
"We’ve seen a real shift in how our drivers think about risk. The messages are quick, relevant and actually get people talking. For something so simple, it’s made a big impact."
- Fleet Manager, Logistics
“It fits seamlessly into our operations.”
"No need for apps or extra systems. The weekly WhatsApp messages are easy to digest and land at the right time. Our supervisors even reference them in toolbox talks."
— Health and Safety Lead, Utilities Sector
“A smart way to support our team.”
"As a training provider, we wanted to reinforce safe habits between sessions. MyDrivingCoach has given us a structured, consistent way to do that. It’s added real value to our programme."
- Programme Coordinator, Driver Training Academy
Frequently Asked Questions
What is MyDrivingCoach?
MyDrivingCoach is a digital coaching platform that delivers weekly, science-based safety messages through WhatsApp. It is designed to reinforce safe driving behaviours, reduce risk, and build driver confidence without the need for extra apps or logins.
Who is it for?
MyDrivingCoach is designed for anyone who drives for work. It supports apprentices, new starters and experienced drivers alike. It is also a helpful resource for fleet managers, transport leads and anyone responsible for road safety within their organisation.
How does it work?
Each week, drivers receive a short WhatsApp message focused on a single safety topic. The message links to a mobile-friendly page that includes practical tips, visuals, and reflection prompts. These messages are part of a structured sequence designed to support long-term habit formation.
What kind of topics are covered?
The programme includes over 50 topics such as speed awareness, fatigue, fitness to drive, distractions, and learning from near misses. Each topic is delivered across four weeks to encourage reflection and gradual behaviour change.
Can I choose the topics my drivers receive?
Yes. Organisations can choose the themes that matter most to them. You can align content with your internal priorities, recent incidents, seasonal risks, or specific areas of concern. The approach is flexible and easy to tailor.
Is MyDrivingCoach evidence-based?
Yes. The programme has been developed by experts in road safety and behavioural science, led by Dr Elizabeth Box. Every topic is mapped to the COM-B model and designed to meet the NESTA Standards of Evidence. This ensures that the messages are credible and effective.
Why WhatsApp?
WhatsApp is already used by billions of people every day, including most drivers. By using a familiar platform, we make it easy for drivers to engage with the content and apply it in real-world situations.
Micro messages. Massive impact.
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